Although the concept of Indian radio in the US might sound utopian, in reality, it is not so. Indian radio has a wide fan following, and it is not solely restricted to the Bollywood fanbase. There is a decent population who find it interesting to engage in classical melodies and the timeless classics. Not only that, Indian radios in foreign countries have a much wider functionality rather than just propagating good music.
There have been instances when the radio has performed vital roles. With such broad viewpoints, Shuddh Desi Radio was conceptualized, and they have been fairly successful in making the culture of Hindustani music radio very popular in the USA.
The Role Indian Radio Stations are Performing in Other Countries
While some people believe that it is essential to stick to roots, there is a much wider perspective involved when it comes to Indian radio stations. The USA has a very big Indian population, and hence the functionality of these radio stations is manifold:
Instils the Culture: For those people who have been born and brought up in the USA itself, they have very little first-hand exposure to Indian culture. Indian radio stations not only play the music of the land but also talk about the culture and festivals on every occasion. It helps people learn more about their own country and the culture they originally belong to.
Brings Indians Together: Another crucial role of the Hindi FM radio stations in the USA is that they serve as a platform for various activities. Supposedly, if you want to connect to your other countrymen, radio is the best platform to do so. These radio stations also propagate various charity related announcements, and in most cases, the help received is impressive. It is not only charity; various other very important announcements find a proper channel through the Indian radio stations.
Great Platform to Hold Discussions: Numerous radio channels in India hold regular debates and talk about current affairs, bothering the country and the citizens. The radio stations that are located in the United States also host similar talk shows. These help the Indians to come forth and talk about the situation from their perspective as well. It is one of the great opportunities where Indians from various walks of life come forth and express their viewpoint.
Conclusion
It is important to mention that Indian music is one of the central themes, and hence the Hindi songs radio in USA is quite popular. Hindi as a language is very famous, and not only the Indian population, even sizable US citizens find it quite enthralling to engage in Hindi music occasionally. Shuddh Desi Radio was formed with the inception of catering to the Indian audience and making Indian culture more prominent in the USA. It is a compact attempt to bring the Indian community in the USA together and ensure that although they are far from the country, the culture binds them together.
